OVERVIEW

SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines. There are many aspects to SEO, from the words on your page to the way other sites link to you on the web. Sometimes SEO is simply a matter of making sure your site is structured in a way that search engines understand.

The duration of this workshop will be one day, with Ten hours session , properly divided into theory and hand on practical sessions.Certificate of participation will be provided by RoboTryst 2018 in association with Tryst IIT Delhi.

Best Suited for : All B.Tech/B.E./BCA/BSc Students

Day 1 (Session 1)

Introduction

• What is SEO
• Need of SEO
• Search Engines
• How search engines work?
• Major functions of a search engine
• Web Traffic
• Different types of keywords
• Google trends & insights
• Steps in SEO

Search Engine Optimization Techniques

• Black Hat SEO
• White Hat SEO

On Page Optimization

• Site Analysis
• Analysis of Similar websites
• Meta Tags
• Creating Sitemaps
• Creating Robots file
• Optimize SEO Content
• Canonical Implementation
• Keyword Research
• Site Back-links count
• Optimization for Multiple Browsers
• Google, Yahoo & Bing Site Map Creation

Off Page Optimization

• Page Rank
• Page Rank Increment
• Backlinks
• Type of Backlinks
• Keyword Density
• Internal linking
• Meta tags creation
• Basic HTML knowledge
• Hyperlink Optimization
• In depth site Analysis
• Link Validation
• Meta Description Tags Optimization
• Meta Keywords Tags Optimization
• Navigation & Design Optimization
• Text Modification Optimization
• Title Tag Optimization
• Broken Links Checking
• Internal Link Structuring
• Google webmasters tool
• Quick indexing techniques
• Search Engine Submission
• Online PR
• Case Study of White Hat SEO
• Case Study of Black Hat SEO
• Case Study of Grey Hat SEO
• Google Sandbox Effect
• Image Optimization
• Optimization of Keyword
• Bold, Italic effect to main keywords
• Canonicalization
• Competition Analysis
• CSS Validation
• Html Validation
• Google Base Feeds
• H Tags Optimization (Eg: H1, H2, H3)
• HTML Code Clean Up & Optimization
• Image Optimization
• URL Rewrite
• W3C Validation
• Local Search Engine Optimization
• Google Webmaster Tools account setup & monitoring
• Website Spell Check
• Check Search Engine Road Blocks

Day 1 (Session 2)

Off Page Optimization

• Page Rank
• Press Release
• Page Rank Increment
• Photo Sharing
• Backlinks
• Paid Submission
• Type of Backlinks
• Face Book Twitter Marketing
• Link Building
• HTML Sitemap for users
• Quality Link Building
• Press Releases
• Type of Link Building
• Forums Posting
• Google Friendly Link Building
• Social Bookmarking
• Articles Submission
• Classifieds Submission
• Blog Marketing
• Google Maps
• Blog Commenting
• Business Local Listing
• Web 2.0 Submission
• XML Site Map Creation & Submission
• Yahoo Question Answer Participation
• Blog Writing
• Directory Submission
• Article Writing
• Search engine submission
• Video Submission
• XML Site maps submission
• RSS Feeds Submission
• Customer Review Submission
• Link Building
• Press Release Submission
• Knowledge of Freelancer,odesk,guru
• Document Submission
• Deep Directory Submission
• Regional Directories Submissions
• Blog Posting
• CSS Gallery Submission
• Business Listing

Video Marketing

• Introduction Youtube
• How to Create and Managing an Account
• How to Get audience
• Social Sharing & Comments
• How to Optimize Submissions

Day 1 (Session 3)

SOCIAL MEDIA MARKETING

• Introduction to Social Media
• Benefits of Social Media Marketing
• Social Media Sites
• Facebook Account Creation
• Facebook Page Creation
• Business Promotion with Linkedin
• Google Plus

Online Advertisements

• Introduction Online Advertisements
• Online Advertisements Types
• Banner Advertisements
• Rich Media Advertisements
• Textual Advertisements
• Video Advertisements
• Image Advertisements

Google Analytics

• Importance of Google Analytics
• Fundamentals of Google Analytics
• How to Track Landing Pages
• How to Track Location
• User Tracking
• Tracking Conversions
• Monitoring Website Performance
• Monitoring Visitors Behavior
• Setting up Goals and Funnels
• Other Analytics Platforms

Project to be Covered

required Tools and accessories etc.

Photo Gallery

Video Gallery

Coming soon...