Tryst-2017 IIT Delhi

Social Media Marketing Workshop

 

Eager to learn Social Media Marketing just in 1 Day!!!

We have come with Social Media Marketing Workshop with hand on live projects

For Assistance Call

Ratika +91-9990203445
Anupama +91-8744059531
Ankit Kumar Jain +91-7065174555
Vivek Kumar Singh +91-8744059520
  • resonable price Social Media Marketing in india
  • resonable price Social Media Marketing in india

Course Description

OVERVIEW

Social media marketing refers to the process of gaining traffic or attention through social media sites.Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

The duration of this workshop will be one day, with Ten hours session , properly divided into theory and hand on practical sessions.Certificate of participation will be provided by RoboTryst 2017 in association with Tryst IIT Delhi.


Best Suited for : All B.Tech/B.E./BCA/BSc Students

Day 1 (Session 1)

Introduction
  • Introduction to the class
  • Introduction to Social Media
  • What is Social Media?
  • How Social Media developed
  • Managing Information
  • Aggregators
  • Google Alerts
  • Blogs
Getting your company ready for Social Media
  • Content Management
  • Touchpoint analysis
  • Scheduling
  • Creating content
  • Managing content programs
  • Planning Worksheets
The Legal side of Social Media
  • In-house guidelines
  • Copyright and Trademark Implications
  • Blogs
  • Blogger
  • Tumblr
  • Wordpress
  • Set-up
  • Services
Influencers
  • Who are they?
  • How to find them
  • How to use them to benefit your brand

Day 1 (Session 2)

Podcasting
  • What is it?
  • Where to find
  • How to create Hardware
  • How to create Software
Facebook
  • Creating groups and pages
  • Tips and Guides
  • Posts
  • Paid Promotion
  • Ads
  • Contests
Google+
  • Set-up and usage
  • Company profile
  • Hangouts
  • Authorship
SEO
  • What is it?
  • How it is determined
  • How to affect it
  • Google's role
  • Organic search
YouTube
  • Long-form video platforms
  • Setting up a channel
  • Managing content
Twitter
  • Set-up and usage
  • Tips

Day 1 (Session 3)

LinkedIn
  • Tips and Guides
  • Review of profiles
Pinterest
  • Majority female target audience
  • Visual social media and bookmarking
  • Set-up and management
Collaborative Marketing & Crowdsourcing
  • Consumer-generated content
  • Encouraged
  • Organic
ZMOT
  • Guidelines
Metrics & ROI

Project to be Covered

Photo Gallery

Video Gallery

Coming soon...

required Tools and accessories etc.

Overview

OVERVIEW

Social media marketing refers to the process of gaining traffic or attention through social media sites.Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.

The duration of this workshop will be one day, with Ten hours session , properly divided into theory and hand on practical sessions.Certificate of participation will be provided by RoboTryst 2017 in association with Tryst IIT Delhi.


Best Suited for : All B.Tech/B.E./BCA/BSc Students

Course

Day 1 (Session 1)

Introduction
  • Introduction to the class
  • Introduction to Social Media
  • What is Social Media?
  • How Social Media developed
  • Managing Information
  • Aggregators
  • Google Alerts
  • Blogs
Getting your company ready for Social Media
  • Content Management
  • Touchpoint analysis
  • Scheduling
  • Creating content
  • Managing content programs
  • Planning Worksheets
The Legal side of Social Media
  • In-house guidelines
  • Copyright and Trademark Implications
  • Blogs
  • Blogger
  • Tumblr
  • Wordpress
  • Set-up
  • Services
Influencers
  • Who are they?
  • How to find them
  • How to use them to benefit your brand

Day 1 (Session 2)

Podcasting
  • What is it?
  • Where to find
  • How to create Hardware
  • How to create Software
Facebook
  • Creating groups and pages
  • Tips and Guides
  • Posts
  • Paid Promotion
  • Ads
  • Contests
Google+
  • Set-up and usage
  • Company profile
  • Hangouts
  • Authorship
SEO
  • What is it?
  • How it is determined
  • How to affect it
  • Google's role
  • Organic search
YouTube
  • Long-form video platforms
  • Setting up a channel
  • Managing content
Twitter
  • Set-up and usage
  • Tips

Day 1 (Session 3)

LinkedIn
  • Tips and Guides
  • Review of profiles
Pinterest
  • Majority female target audience
  • Visual social media and bookmarking
  • Set-up and management
Collaborative Marketing & Crowdsourcing
  • Consumer-generated content
  • Encouraged
  • Organic
ZMOT
  • Guidelines
Metrics & ROI

Project

Project to be Covered

Kit

required Tools and accessories etc.

Photo Gallery

Photo Gallery

Video Gallery

Video Gallery

Coming soon...