Tryst 2018 IIT Delhi
Social Media Marketing Workshop
Eager to learn Social Media Marketing just in 1 Day!!!
We have come with Social Media Marketing Workshop with hand on live projects
For Assistance Call
Vivek Kumar Singh +91-8744059520Meghanad +91-8744059531 Shivani Singh +91-7065535500
Ratika +91-9990203445
Course Description
OVERVIEW
Social media marketing refers to the process of gaining traffic or attention through social media sites.Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
The duration of this workshop will be one day, with Ten hours session , properly divided into theory and hand on practical sessions.Certificate of participation will be provided by RoboTryst 2018 in association with Tryst IIT Delhi.
Best Suited for : All B.Tech/B.E./BCA/BSc Students
Day 1 (Session 1)
Introduction
- Introduction to the class
- Introduction to Social Media
- What is Social Media?
- How Social Media developed
- Managing Information
- Aggregators
- Google Alerts
- Blogs
Getting your company ready for Social Media
- Content Management
- Touchpoint analysis
- Scheduling
- Creating content
- Managing content programs
- Planning Worksheets
The Legal side of Social Media
- In-house guidelines
- Copyright and Trademark Implications
- Blogs
- Blogger
- Tumblr
- Wordpress
- Set-up
- Services
Influencers
- Who are they?
- How to find them
- How to use them to benefit your brand
Day 1 (Session 2)
Podcasting
- What is it?
- Where to find
- How to create Hardware
- How to create Software
- Creating groups and pages
- Tips and Guides
- Posts
- Paid Promotion
- Ads
- Contests
Google+
- Set-up and usage
- Company profile
- Hangouts
- Authorship
SEO
- What is it?
- How it is determined
- How to affect it
- Google's role
- Organic search
YouTube
- Long-form video platforms
- Setting up a channel
- Managing content
- Set-up and usage
- Tips
Day 1 (Session 3)
- Tips and Guides
- Review of profiles
- Majority female target audience
- Visual social media and bookmarking
- Set-up and management
Collaborative Marketing & Crowdsourcing
- Consumer-generated content
- Encouraged
- Organic
ZMOT
- Guidelines
Metrics & ROI
Project to be Covered
Photo Gallery
Video Gallery
required Tools and accessories etc.
Overview
OVERVIEW
Social media marketing refers to the process of gaining traffic or attention through social media sites.Social media itself is a catch-all term for sites that may provide radically different social actions. For instance, Twitter is a social site designed to let people share short messages or "updates" with others. Facebook, in contrast is a full-blown social networking site that allows for sharing updates, photos, joining events and a variety of other activities.
The duration of this workshop will be one day, with Ten hours session , properly divided into theory and hand on practical sessions.Certificate of participation will be provided by RoboTryst 2018 in association with Tryst IIT Delhi.
Best Suited for : All B.Tech/B.E./BCA/BSc Students
Course
Day 1 (Session 1)
Introduction
- Introduction to the class
- Introduction to Social Media
- What is Social Media?
- How Social Media developed
- Managing Information
- Aggregators
- Google Alerts
- Blogs
Getting your company ready for Social Media
- Content Management
- Touchpoint analysis
- Scheduling
- Creating content
- Managing content programs
- Planning Worksheets
The Legal side of Social Media
- In-house guidelines
- Copyright and Trademark Implications
- Blogs
- Blogger
- Tumblr
- Wordpress
- Set-up
- Services
Influencers
- Who are they?
- How to find them
- How to use them to benefit your brand
Day 1 (Session 2)
Podcasting
- What is it?
- Where to find
- How to create Hardware
- How to create Software
- Creating groups and pages
- Tips and Guides
- Posts
- Paid Promotion
- Ads
- Contests
Google+
- Set-up and usage
- Company profile
- Hangouts
- Authorship
SEO
- What is it?
- How it is determined
- How to affect it
- Google's role
- Organic search
YouTube
- Long-form video platforms
- Setting up a channel
- Managing content
- Set-up and usage
- Tips
Day 1 (Session 3)
- Tips and Guides
- Review of profiles
- Majority female target audience
- Visual social media and bookmarking
- Set-up and management
Collaborative Marketing & Crowdsourcing
- Consumer-generated content
- Encouraged
- Organic
ZMOT
- Guidelines
Metrics & ROI
Project
Project to be Covered
Kit
required Tools and accessories etc.
Photo Gallery
Photo Gallery
Video Gallery